ABOUT
Everyday Story is a women’s apparel, vacation wear brand rooted in sustainability and craftsmanship. Every piece is handcrafted by local Indian artisans using natural, eco-conscious materials, with zero-waste at the heart of our process.
We exist to celebrate India’s rich culture and make mindful living effortlessly beautiful — through versatile pieces that move with you from city days to beach escapes.
Our designs are for women who are confident, free-spirited, and unapologetically themselves. With soft flowing fabrics, flattering cuts, and timeless silhouettes, our collections bring together ease, elegance, and intention.
Our purpose is simple:
To create meaningful, lasting pieces that tell your story — one handcrafted detail at a time.
OUR PHILOSOPHY
At Everyday Story, we believe in creating with purpose.
Inspired by our travels across India and the culture we grew up in, our work is rooted in sustainability, slow fashion, and the art of handmade. We create products that are designed to last — using natural materials, traditional techniques, and thoughtful design that transcends trends.
Every piece is brought to life by local artisans and neighborhood creatives — hand-stitched, screen-printed, and crafted with care. We honour their skill and stories through timeless clothing and lifestyle pieces that can be worn, shared, and re-loved across generations.
Our made-to-order model keeps waste to a minimum. We are also committed to repurposing leftover fabric into versatile new pieces — extending the life cycle of every thread.
Giving back is at the heart of what we do. We support ethical trade, invest in artisan communities, and are especially passionate about empowering women. We know there’s always room to grow — and we’re constantly exploring better ways to care for people and the planet.
We’re here to build a future where fashion is slower, kinder, and more circular — and every product tells a story worth keeping.
MEET OUR FOUNDER
Everyday Story was founded in January 2022 by Akanksha Choudhary, a fashion designer with a deep love for Indian textiles, thoughtful design, and storytelling.
With a background in fashion and a passion for handcrafted details, Akanksha created the brand to offer a more personal, mindful alternative to fast fashion. Inspired by travel, nature, and everyday women, she envisioned timeless clothing that is sustainable, comfortable, and versatile.
Her goal? To design pieces that go beyond trends — made with natural fabrics, artisan techniques, and a strong sense of purpose.
Everyday Story fills the gap for well-fitting, consciously made vacation wear that moves with you — from everyday life to weekend escapes and sun-drenched holidays.
It’s fashion for women who express themselves with ease and intention, and who believe their clothes should tell a story — one worth keeping.